Formative Evaluation for a Healthy Corner Store Initiative in Pitt County, North Carolina: Engaging Stakeholders for a Healthy Corner Store Initiative, Part 2

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Pitts, Stephanie B. Jilcott ; Bringolf, Karamie R. ; Lloyd, Cameron L. ; McGuirt, Jared T. ; Lawton, Katherine K. ; Morgan, Jo
• Description:
  Introduction
  
  We examined the feasibility of increasing access to healthful food in corner stores to inform a Communities Putting Prevention to Work (CPPW) initiative by engaging stakeholders (corner store owners and customers) in a formative evaluation.
  
  Methods
  
  Qualitative interviews were conducted with corner store owners and managers (n = 11). Customer intercept surveys (n = 179) were also conducted with customers of 9 stores. Corner stores were located in rural food deserts (municipalities without a chain supermarket) and in low-income, urban municipalities in eastern North Carolina. Interviews were transcribed verbatim and double-coded. Qualitative themes related to feasibility of increasing access to healthful foods were extracted. Shopping patterns of rural and urban customers were compared by using t tests.
  
  Results
  
  Corner store owners were willing to stock more healthful foods, but they perceived that customer demand for these foods was low. Rural customers reported more frequently shopping at corner stores than urban customers and more frequently stated that the reason they do not eat more fruits and vegetables is that the stores in which they shop do not sell them. Most customers reported they would be very or somewhat likely to purchase fresh produce at a corner store.
  
  Conclusion
  
  Corner stores may be an important source of food for rural and low-income residents and thus a good place in which to intervene. The results of this formative evaluation were used to plan and evaluate a CPPW healthy corner store initiative.
  
  
• Subjects:
  Administrative Personnel Commerce Community-Institutional Relations Female Food Supply Fruit Health Promotion Humans Male Obesity Original Research Ownership Poverty Areas Program Evaluation Qualitative Research Questionnaires Residence Characteristics Rural Population Urban Population Vegetables

  More +
• Source:
  Prev Chronic Dis. 10.
• DOI:
  http://dx.doi.org/10.5888/pcd10.120319
• ISSN:
  1545-1151
• Pubmed ID:
  23866164
• Pubmed Central ID:
  PMC3716339
• Document Type:
  Journal Article
• Funding:
  1U58DP003053-01/DP/NCCDPHP CDC HHS/United States ; 5U48DP001944/DP/NCCDPHP CDC HHS/United States
• Place as Subject:
  North Carolina
• Location:
  North America
• Volume:
  10
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:244a2dd03213e954496d3df12f50bad17a2ef6c457fd1a9b3ce1b424c7c7e23c2bb6cab905e9d58cf94a6f75f84639a2a49ebdb2c0d846755c298e13a466b437
• Download URL:
  https://stacks.cdc.gov/view/cdc/19629/cdc_19629_DS1.pdf
• File Type:
  [PDF - 451.39 KB ]