Value of social media in reaching and engaging employers in Total Worker Health

Details

• Personal Author:
  Hall J ; Hudson H
• Description:
  OBJECTIVE: To describe the initial use of social media by the National Institute for Occupational Safety and Health (NIOSH) Total Worker Health(TM) (TWH) Program and the University of Iowa Healthier Workforce Center for Excellence (HWCE) Outreach Program. METHODS: Social media analytics tools and process evaluation methods were used to derive initial insights on the social media strategies used by the NIOSH and the HWCE. RESULTS: The on-line community size for the NIOSH TWH Program indicated 100% growth in 6 months; however, social media platforms have been slow to gain participation among employers. CONCLUSION: The NIOSH TWH Program and the HWCE Outreach Program have found social media tools as an effective way to expand reach, foster engagement, and gain understanding of audience interests around TWH concepts. More needs to be known about how to best use social media to reach and engage target audiences on issues relevant to TWH. [Description provided by NIOSH]
• Subjects:
  Communications Media Computers Electrical Equipment And Supplies Health Promotion Occupational Health Safety Software Workplace
• Keywords:
  Analytical-instruments Analytical-processes Communication-systems Communications-industry Computer-equipment Computer-software Electronic-devices Electronic-equipment Health-programs Sociological-factors Total-Worker-Health Work-environment Worker-health

  More +
• ISSN:
  1076-2752
• Document Type:
  Text
• Funding:
  Cooperative Agreement
• Genre:
  Journal Article
• Place as Subject:
  Iowa ; Ohio ; OSHA Region 5 ; OSHA Region 7
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Division:
  OD - Office of the Director
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Volume:
  55
• NIOSHTIC Number:
  nn:20043450
• Citation:
  J Occup Environ Med 2013 Dec; 55(Suppl 12S):S78-S81
• Contact Point Address:
  Heidi Hudson, MPH, Total Worker Health, National Institute for Occupational Safety and Health, 4676 Columbia Parkway, MS C-27, Cincinnati, OH 45226
• Email:
  hlhudson@cdc.gov
• Federal Fiscal Year:
  2014
• Performing Organization:
  University of Iowa
• Peer Reviewed:
  True
• Start Date:
  20060901
• Source Full Name:
  Journal of Occupational and Environmental Medicine
• Supplement:
  12S
• End Date:
  20260831
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:a279faf490c7f7fba607e5c50c0c822cb3c35b4a4ad6601777996da0e0309080b93ff069b00882291eaaf83c5ee2c507f6f76c06136a586cc80ab682d3ad7fe3
• Download URL:
  https://stacks.cdc.gov/view/cdc/195341/cdc_195341_DS1.pdf
• File Type:
  [PDF - 82.03 KB ]