Evaluating an entertainment-education telenovela to promote workplace safety

Details

• Personal Author:
  Castaneda DE ; Check P ; Organista KC ; Rodriguez L
• Description:
  Occupational safety and health professionals worked with health communication experts to collaborate with a major Spanish language television network to develop and implement a construction workplace safety media intervention targeting Latino/Hispanic audiences. An Entertainment-Education (EE) health communication strategy was used to create a worksite safety storyline weaved into the main plot of a nationally televised Telenovela (Spanish language soap opera). A secondary analysis of audience survey data in a pre/posttest cross-sectional equivalent group design was performed to evaluate the effectiveness of this EE media intervention to change knowledge, attitudes, and intention outcomes related to the prevention of fatal falls at construction worksites. Results indicate that using culturally relevant mediums can be an effective way of reaching and educating audiences about specific fall prevention information. This is aligned with recommendations by the Institute of Medicine (IOM) to increase interventions and evaluations of culturally relevant and competent health communication. [Description provided by NIOSH]
• Subjects:
  Accidental Falls Accidents Behavior Communications Media Construction Industry Education Mass Behavior Occupational Health Race Factors Safety Safety Management

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• Keywords:
  Attitude Author Keywords: Latino/Hispanic Communication-systems Communications-industry Construction Construction-workers Entertainment-education Entertainment-industry Fall-protection Group-behavior Health Communication Injury-prevention Media Occupational-safety-programs Occupational Safety Racial-factors Safety-education Safety-programs Sociological-factors Worker-health

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• ISSN:
  2158-2440
• Document Type:
  Text
• Genre:
  Journal Article
• Place as Subject:
  California ; District of Columbia ; Georgia ; OSHA Region 3 ; OSHA Region 4 ; OSHA Region 9
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Division:
  OD - Office of the Director
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Volume:
  3
• Issue:
  3
• NIOSHTIC Number:
  nn:20043113
• Citation:
  SAGE Open 2013 Jul-Sep; 3(3):2158244013500284
• Contact Point Address:
  Diego Castaneda, University of California, San Francisco, CA, USA
• Email:
  dr.dcastaneda@gmail.com
• Federal Fiscal Year:
  2013
• Peer Reviewed:
  True
• Source Full Name:
  SAGE Open
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:2d9cd14b575d8f4c240c988681cf4c2ff0e1113bb665817867fbda27b4e6719741c7677066ae630bee6cc27bbf8dc59c95d48f2f631fbe895faf1e68dccb88b6
• Download URL:
  https://stacks.cdc.gov/view/cdc/195123/cdc_195123_DS1.pdf
• File Type:
  [PDF - 379.81 KB ]