Using the associative imagery technique in qualitative health research: the experiences of homecare workers and consumers

Details

• Personal Author:
  Ayala L ; Baron, Sherry L. ; Castaneda D ; Gong F ; Stock L ; Zhang X
• Description:
  The associative imagery technique is a qualitative tool with which researchers use carefully selected photographs or images to trigger participants' responses to explain difficult behavioral and social concepts. In this article, we describe the development and implementation of the associative imagery method in focus groups to understand the complex relationships between homecare workers and their clients as part of a larger health and safety intervention project conducted by the National Institute for Occupational Safety and Health. A total of 116 homecare workers and clients were recruited for the study. We found that participants used images mainly in two ways. First, the images served to remind participants of specific persons, events, and/or objects. Second, the images facilitated recollections and reflections that allowed participants to metaphorically describe their experiences, feelings, and emotions. Both usages of imagery generated comments that answered the research question in a more relevant, descriptive, and vivid way. [Description provided by NIOSH]
• Subjects:
  Behavior Health Care Facilities Workforce And Services Health Personnel Health Promotion Mass Behavior Mental Health Occupational Health Photography Safety Safety Management
• Keywords:
  Analytical-instruments Author Keywords: Focus Groups Behavioral-testing Employee-health Group-behavior Health-care Health-care-personnel Health-programs Health-services Mental-processes Occupational Health Psychological-responses Qualitative-analysis Qualitative Research Relationships Research Safety-education Safety-programs Safety-research Sociological-factors Surveillance-programs

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• ISSN:
  1049-7323
• Document Type:
  Text
• Genre:
  Journal Article
• Place as Subject:
  California ; Indiana ; Ohio ; OSHA Region 5 ; OSHA Region 9
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Division:
  DSHEFS - Division of Surveillance, Hazard Evaluations, and Field Studies
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Volume:
  22
• Issue:
  10
• NIOSHTIC Number:
  nn:20041594
• Citation:
  Qual Health Res 2012 Oct; 22(10):1414-1424
• Contact Point Address:
  Fang Gong, Department of Sociology, Ball State University, Muncie, IN 47306, USA
• Email:
  fgong@bsu.edu
• Federal Fiscal Year:
  2013
• NORA Priority Area:
  Healthcare and Social Assistance
• Peer Reviewed:
  False
• Source Full Name:
  Qualitative Health Research
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:504d73d839232beaf97c318d7789e0e6d2ff726075b407ce14e0d24d2d065c469fed17fdeb6ec00fd9be11398622d25280b7836c53a1d7f0fc61d906788d20dd
• Download URL:
  https://stacks.cdc.gov/view/cdc/194114/cdc_194114_DS1.pdf
• File Type:
  [PDF - 683.57 KB ]