Georgia's harvesting healthy habits: a formative evaluation

Details

• Personal Author:
  Goldenhar L ; Parrott R ; Steiner C
• Description:
  Occupational safety and health researchers seek to conduct effective cancer awareness campaigns to increase agricultural workers' skin cancer prevention and detection behaviors. Georgia undertook such a project using a social cognitive theory (Bandura, 1986) conceptual model, with its objectives focusing on personal determinants of and environmental influences on farmers' behavior. One underused strategy to increase the success of health campaigns, formative evaluation, was undertaken during year one of the demonstration project, with four goals. These included an assessment of: (1) the availability of societal resources to support farmers' practices, (2) the affordability for farmers to follow through with behaviors being promoted, (3) the social support for behaving in ways that reduce farmers' skin cancer risk, and (4) farmers' current knowledge, outcome expectations, and self-efficacy in this regard. Formative evaluation revealed an absence of information, products, services, and social support for farmers' skin cancer prevention and detection. As a result, the Georgia project's plan was refined to include specific activities aimed at increasing the environmental support for health promotion activities relating to farmers' skin cancer prevention and detection. These include a seminar for rural primary care physicians and public health nurses to increase knowledge and skills relating to conducting clinical skin exams; programs for agricultural extension agents, cotton scouts, and 4-H groups to provide opportunities to learn more about and practice sun safety; and a feed and seed store campaign. [Description provided by NIOSH]
• Subjects:
  Agriculture Behavior Education Environmental Health Farmers Health Care Facilities Workforce And Services Health Promotion Neoplasms Occupational Health Public Health Risk Assessment Safety Skin Skin Diseases

  More +
• Keywords:
  Agricultural-industry Agricultural-workers Cancer Disease-prevention Environmental-factors Health-care Health-programs Health-services Public-health Risk-analysis Skin-cancer Teaching

  More +
• ISSN:
  0890-765X
• Document Type:
  Text
• Funding:
  Cooperative Agreement
• Genre:
  Journal Article
• Place as Subject:
  Georgia ; Ohio ; OSHA Region 4 ; OSHA Region 5
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Division:
  DSHEFS - Division of Surveillance, Hazard Evaluations, and Field Studies
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Pages in Document:
  291-300
• Volume:
  12
• NIOSHTIC Number:
  nn:20037721
• Citation:
  J Rural Health 1996 Dec; 12(S4):291-300
• Contact Point Address:
  Roxanne Parrott, 127 Terrell Hall, Department of Speech Communication, University of Georgia, Athens, GA 30602-1725
• Email:
  rparrott@uga.cc.uga.edu
• Federal Fiscal Year:
  1997
• Performing Organization:
  Georgia Department of Human Resources, Atlanta, Georgia
• Peer Reviewed:
  True
• Start Date:
  19930930
• Source Full Name:
  The Journal of Rural Health
• Supplement:
  S4
• End Date:
  19970929
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:38bf054d9c8e9310aa59e0f04e47257de733cd2d379e30a878441b0d903597173afe0014b0cfb12da50e86e4b0338b8b676f25abd026372c5dcd35e1ef5b35f2
• Download URL:
  https://stacks.cdc.gov/view/cdc/191711/cdc_191711_DS1.pdf
• File Type:
  [PDF - 291.16 KB ]