Stories or Statistics? Farmers’ Attitudes Toward Messages in an Agricultural Safety Campaign

Details

• Personal Author:
  Cole, Henry P. ; Morgan SE ; Piercy L ; Struttmann, Timothy
• Description:
  Farming is the second most hazardous occupation in the U.S. The high mortality rate is due in large part to farm equipment hazards, particularly tractor overturns. Injuries and deaths associated with tractor overturns could be prevented with the use of a rollover protective structure (ROPS). In spite of the known dangers associated with overturn incidents, farmers are reluctant to retrofit ROPS on older tractors. Few agricultural safety campaigns target the issue of ROPS retrofits, and none have been evaluated systematically. This article reports a study that examines a set of messages that were central to the Community Partners for Healthy Farming project. This study indicates that narrative-based messages and messages incorporating fear appeals are more favorably evaluated by farmers than messages that simply inform farmers or messages that rely on statistics. [Description provided by NIOSH]
• Subjects:
  Agriculture Farmers Occupational Health Personal Protective Equipment Safety Safety Management
• Keywords:
  Agricultural-workers Author Keywords: Rollover Protective Structures Fear Appeals Injury-prevention Machine-guarding Narratives Personal-protective-equipment Protective-equipment ROPS Safety-measures Safety-practices Safety Campaigns Statistics Tractors Work-operations

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• ISSN:
  1074-7583
• Document Type:
  Text
• Funding:
  Cooperative Agreement
• Genre:
  Journal Article
• Place as Subject:
  Kentucky ; OSHA Region 4
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Pages in Document:
  225-239
• Volume:
  8
• Issue:
  2
• NIOSHTIC Number:
  nn:20033510
• Citation:
  J Agric Saf Health 2002 May; 8(2):225-239
• Federal Fiscal Year:
  2002
• Performing Organization:
  Kentucky Department of Health Services
• Peer Reviewed:
  True
• Start Date:
  19930930
• Source Full Name:
  Journal of Agricultural Safety and Health
• End Date:
  20060831
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:5044155967ea3e077e0b414ddc2c31c7aaf3604ed6658f3050d4ea43d527f6228cf1c76672f33f0698d91823827fa57ea28e653ca48dfeca8b402be3515dfee3
• Download URL:
  https://stacks.cdc.gov/view/cdc/189049/cdc_189049_DS1.pdf
• File Type:
  [PDF - 1.07 MB ]