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When regulation doesn't work: social marketing to increase worker adoption.



Details

  • Personal Author:
    Betit E
  • Description:
    Marketing strategies are often used by large corporations to encourage populations to participate in a number of activities. Using similar methods, social marketing aims to encourage behavior changes that will benefit the wellbeing of populations. Using the example of overexertion injuries from the construction sector, the presenter will discuss the basics of social marketing, and how these campaigns are developed and implemented to correct occupational safety and health issues. Formative research is a key component of developing successful social marketing interventions. Thus, the stages of formative research, including both data collection and analysis to identify current practices, barriers to behavior change, and strategies for overcoming barriers will be discussed. In addition, the presenter will discuss how the results of formative research can be used to develop the complete social marketing package. Finally, considerations for developing and implementing social marketing interventions will be discussed. This presentation was part of the Implementation Science and Translation Research in Occupational Health and Safety Settings: Part 2 - Methods for Approaching and Evaluating Implementation Studies workshop.
  • Subjects:
  • Keywords:
  • Publisher:
    National Institute for Occupational Safety and Health
  • Document Type:
    Text
  • Funding:
    Cooperative Agreement
  • Genre:
    Abstract
  • Place as Subject:
  • CIO:
    National Institute for Occupational Safety and Health (NIOSH)
  • Topic:
    Workplace Safety & Health
  • Location:
    North America
  • Pages in Document:
    55
  • NIOSHTIC Number:
    nn:20062966
  • Citation:
    National Occupational Injury Research Symposium 2018, (NOIRS 2018), October 16-18, 2018, Morgantown, West Virginia. Morgantown, WV: U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevention, National Institute for Occupational Safety and Health, 2018 Oct; :55
  • Contact Point Address:
    Eileen P. Betit, Director, Research to Practice, CPWR - The Center for Construction Research & Training, 8484 Georgia Ave, Suite 1000, Silver Spring, MD 20910
  • Email:
    EBetit@cpwr.com
  • Federal Fiscal Year:
    2019
  • NORA Priority Area:
    Construction
  • Performing Organization:
    CPWR - The Center for Construction Research and Training, Silver Spring, Maryland
  • Peer Reviewed:
    False
  • Start Date:
    20090901
  • Source Full Name:
    National Occupational Injury Research Symposium 2018, (NOIRS 2018), October 16-18, 2018, Morgantown, West Virginia
  • End Date:
    20240831
  • Collection(s):
  • Main Document Checksum:
    urn:sha-512:e988dd93d0f2b38918f4e9be4f4b80dd3be10fd02aa54e50551a974aca973071371741c3b039709db0158c07e7a1395a9153d48aa0d7b277b439451cc9e9ca1b
  • Download URL:
  • File Type:
    Filetype[PDF - 47.66 KB ]
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