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Emerging Mosquito-Borne Diseases : Assessment of Chikungunya and Dengue-Related Knowledge, Attitudes and Practices Among Mexican-Born Residents of U.S. Border States
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March 2022
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Corporate Authors:National Center for Emerging and Zoonotic Infectious Diseases (U.S.). Office of Health Disparities. ; National Center for Emerging and Zoonotic Infectious Diseases (U.S.). Division of Global Migration and Quarantine. US-Mexico Unit. ; National Center for Emerging and Zoonotic Infectious Diseases (U.S.). Division of Vector-Borne Diseases.
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Description:Written January 2016
Released March 2022
Produced by: The Centers for Disease Control and Prevention Team DCG: The District Communications Group & Think Now Research.
The Centers for Disease Control and Prevention (CDC) anticipates imminent arrival of chikungunya along the U.S.- Mexico border. CDC plans to conduct a U.S.-Mexico border chikungunya education campaign in 2016 to inform key target audiences—namely Mexican-born residents in the four U.S.-Mexico border states—about chikungunya risk, identification and prevention. Because chikungunya is transmitted by the same mosquito as dengue, the campaign will also educate on dengue risk, identification, and prevention. This report describes the results of a project CDC commissioned to conduct focus groups to better understand the communication needs of the audience, specifically, to: (1) describe Mexican-born, U.S.-Mexico border residents’ knowledge, attitudes, and practices about chikungunya and dengue, including transmission, symptoms, treatment, and prevention measures; and (2) evaluate draft Spanishlanguage chikungunya and dengue educational materials for cultural and linguistic appropriateness. This project finds relatively low awareness of chikungunya compared to dengue, as well as some confusion about these diseases: some focus group participants suggested these diseases are transmitted person to person, others said mosquitoes can transmit HIV or the H1N1 virus, and most were not entirely clear about the symptoms of chikungunya or dengue. The evaluated educational materials did not convince participants to protect themselves from mosquitoes or seek medical help if they present with symptoms of the diseases. In addition, some participants were concerned Mexico had been singled out as the source of these diseases. To be more compelling, messaging must communicate the acuteness of the diseases and how severe their effect can be on family. Language must be clear, concise, and unambiguous; images should be as realistic as possible. Additionally, special care must be taken to avoid alienating the target audience.
CS329021-A
ncezid_pub_mosquitoborne_508.pdf
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