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Description:Community Promise is a community-level intervention to promote progress toward consistent HIV prevention practices through community mobilization and distribution of small-media materials and risk reduction supplies, such as condoms and bleach. The intervention consists of 4 main components: community identification process to collect information about the community, including HIV/STD risk behaviors and influencing factors; creating role model stories based on personal accounts from individuals in the targeted populations; recruiting and training peer advocates from the target population to distribute prevention materials and role model stories that are appropriate to the participants’ stage of behavioral change; and continuous formative evaluation to capture behavior change within the target population. New role model stories that appeal to the target populations and reflect their culture and languages are produced approximately once a month. On-going feedback from collected data guides the selection and development of new role model stories. Trained peers distribute the role model stories, along with condoms and bleach kits, to their social networks. Peer network members who have tried to reduce their high-risk behavior are encouraged to share their personal stories and experience with other community members.
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