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HHS Launches New Campaign to Encourage Physical Activity and Healthy Behaviors for Kids : "VERB: It’s What You Do" Aims to Spark "Activity Movement" Among Kids
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07/17/2002
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Description:HHS Secretary Tommy G. Thompson today announced the launch of a national $190 million multicultural media campaign designed to promote a healthier lifestyle for kids. The "VERB: It's What You Do" Youth Media Campaign (YMC) will use television, radio spots and the Internet to reach youth all across the country.
HHS' Centers for Disease Control and Prevention (CDC) is managing the department's effort for the YMC. The campaign encourages 9-13 year olds, known in marketing terms as "tweens" to find a VERB (such as run, paint, sing, bowl, etc.) or several VERBs that fit their personality and interests. The campaign then encourages tweens to use "their VERB" as a launching pad to become active and involved and to make regular physical activity and healthy behaviors a lifetime pursuit.
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[PDF-248.13 KB]
