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Know Hepatitis B Campaign; combating one of the most severe health disparities facing Asian Americans and Pacific Islanders
  • Published Date:
    June 2013
Filetype[PDF-780.06 KB]


Details:
  • Corporate Authors:
    Centers for Disease Control and Prevention (U.S.)
  • Description:
    Increased testing could save lives -- Know Hepatitis B campaign components.

    CDC has launched Know Hepatitis B, the first national multilingual communications campaign to increase testing for hepatitis B among Asian Americans and Pacific Islanders, one of the groups hardest hit by the disease in the United States. The campaign aims to reach millions of Asian Americans and Pacific Islanders, particularly those who need information in their native languages, with the message that if you or your parents were born in Asia or the Pacific Islands, get tested for hepatitis B. CDC is conducting the campaign in partnership with Hep B United, a nationwide coalition of community organizations working to increase hepatitis B awareness and testing, especially among Asian Americans and Pacific Islanders. Know Hepatitis B addresses an unmet need for culturally relevant hepatitis B education and awareness in languages of communities most affected by the disease in the United States. The campaign was developed with input from experts and community members from around the country. Building on the strong family ties in many Asian American and Pacific Islander communities, the campaign depicts hepatitis B testing as a way for individuals to take care of themselves and protect family members. Many of the campaign materials feature families with messages such as, "Loving your family starts with caring for yourself. I promise that I will get a hepatitis B blood test," and "I'm an invincible Dad, a thoughtful husband. I get tested for hepatitis B."

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