I2I: WHAT R U LOOKING 4?® community action guide
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I2I: WHAT R U LOOKING 4?® community action guide

Filetype[PDF-3.11 MB]


English
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Details:

  • Corporate Authors:
    National Center for Injury Prevention and Control (U.S.)
  • Description:
    Dating Matters: Strategies to Promote Healthy Teen Relationships® (Dating Matters), is a comprehensive teen dating violence (TDV) prevention model developed by the Centers for Disease Control and Prevention (CDC). Using a multi-component, community-driven approach, the Dating Matters comprehensive prevention model provides local health departments or community organizations with the tools they need to implement evidence- based prevention strategies. These strategies focus on 11- to 14-year-old youth and their parents, as well as educators, and in schools and neighborhoods to promote healthy relationships and prevent dating violence before it starts. Dating Matters includes youth and parent programs, educator training, a policy tool, guidance on using health indicator data in communities, a capacity assessment tool, and a youth communications campaign.

    Dating Matters was implemented and evaluated in a five-year demonstration project in four communities: Baltimore, MD; Chicago, IL; Ft. Lauderdale, FL; and Oakland, CA. This demonstration project focused on 11– to 14– year-olds in high-risk, urban communities. Evidence suggests that middle school youth in an urban environment may be at increased risk for dating violence; however, there had previously been little evidence about what works to prevent dating violence in urban communities with high rates of crime and economic disadvantage. The CDC’s Dating Matters website provides more information on the results of this evaluation.

    i2i: What R U Looking 4? (i2i®) is Dating Matters’ multi-faceted youth communications program that promotes respectful, nonviolent dating relationships through the use of in-hand materials, teen “ambassadors,” and digital resources to share messages that relate to youth. i2i complements the other elements of Dating Matters through a direct-to-youth program with a brand and messages created especially for, and by, youth. Rather than

    being a program focused on dating violence intervention or response, i2i emphasizes primary prevention and the promotion of healthy dating before unhealthy or violent behaviors even begin. i2i reaches youth by activating authentic messages and messengers to reinforce healthy behaviors. This is done by engaging communities and partners, utilizing near peers (i.e., slightly older youth, known as “i2i Ambassadors”), and providing resources and tools to reinforce healthy dating behaviors in a manner that can be carried out and tailored by individual communities.

    media/i2i_community_action_guide.598b3ca5.pdf

  • Subjects:
  • Series:
  • Document Type:
    Pamphlet (or booklet)
  • Name as Subject:
  • Place as Subject:
    United States
  • Pages in Document:
    84 numbered pages
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