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Effects of a National Campaign on Youth Beliefs and Perceptions About Electronic Cigarettes and Smoking
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4 07 2022
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Source: Prev Chronic Dis. 2022; 19
[PDF-543.03 KB]
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Journal Article:Preventing Chronic Disease (PCD)
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Description:Introduction
Our study assesses the relationship between the exposure of youth to the US Food and Drug Administration’s national tobacco public education campaign, The Real Cost, and changes in campaign-focused risk perceptions and beliefs.
Methods
A nationally representative cohort study of youth was conducted from June 2018 to July 2019, consisting of a baseline and one follow-up survey. We performed logistic regressions to examine the association between campaign exposure and beliefs. Exposure was measured by self-report as the frequency of exposure to individual campaign advertisements about the health consequences of e-cigarette use and of smoking cigarettes.
Results
We found that increased levels of exposure to campaign advertising was associated with a significant increase in the odds of reporting agreement with campaign-specific beliefs. Positive patterns of findings were found across multiple items selected by specific advertisements, whereas unrelated beliefs were not associated with advertisement exposure.
Conclusion
A sustained national tobacco public education campaign can change beliefs about the harms of e-cigarette use and cigarette smoking among youth. Combined with other findings from The Real Cost evaluation, results indicate that prevention mass media campaigns continue to be an effective and cost-efficient approach to reduce the health and financial cost of tobacco use in the US.
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ISSN:1545-1151
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Pubmed ID:35389831
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Pubmed Central ID:PMC8992685
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Volume:19
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