Effects of a National Campaign on Youth Beliefs and Perceptions About Electronic Cigarettes and Smoking

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  MacMonegle, Anna J. ; Smith, Alexandria A. ; Duke, Jennifer ; Bennett, Morgane ; Siegel-Reamer, Leah R. ; Pitzer, Lindsay ; Speer, Jessica L. ; Zhao, Xiaoquan
• Description:
  Introduction
  
  Our study assesses the relationship between the exposure of youth to the US Food and Drug Administration’s national tobacco public education campaign, The Real Cost, and changes in campaign-focused risk perceptions and beliefs.
  
  Methods
  
  A nationally representative cohort study of youth was conducted from June 2018 to July 2019, consisting of a baseline and one follow-up survey. We performed logistic regressions to examine the association between campaign exposure and beliefs. Exposure was measured by self-report as the frequency of exposure to individual campaign advertisements about the health consequences of e-cigarette use and of smoking cigarettes.
  
  Results
  
  We found that increased levels of exposure to campaign advertising was associated with a significant increase in the odds of reporting agreement with campaign-specific beliefs. Positive patterns of findings were found across multiple items selected by specific advertisements, whereas unrelated beliefs were not associated with advertisement exposure.
  
  Conclusion
  
  A sustained national tobacco public education campaign can change beliefs about the harms of e-cigarette use and cigarette smoking among youth. Combined with other findings from The Real Cost evaluation, results indicate that prevention mass media campaigns continue to be an effective and cost-efficient approach to reduce the health and financial cost of tobacco use in the US.
  
  
• Subjects:
  Adolescent Advertising Cohort Studies Electronic Nicotine Delivery Systems Humans Smoking Prevention Tobacco Tobacco Products Vaping
• Source:
  Prev Chronic Dis. 2022; 19
• DOI:
  http://dx.doi.org/10.5888/pcd19.210332
• ISSN:
  1545-1151
• Pubmed ID:
  35389831
• Pubmed Central ID:
  PMC8992685
• Document Type:
  Journal Article
• Place as Subject:
  United States
• Location:
  North America
• Volume:
  19
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:82f744bbbe54cb8c6562ded6951e3d8f942ff43ca4616a788c81d12517f2e4436b22ddf975441e7b05de10f57b4951023ad704d4ed0cd1386953d2d723fe335e
• Download URL:
  https://stacks.cdc.gov/view/cdc/116762/cdc_116762_DS1.pdf
• File Type:
  [PDF - 543.03 KB ]