Details:

Alternative Title:
Prev Chronic Dis
Publisher's site:
http://dx.doi.org/10.5888/pcd19.210332
Personal Author:
MacMonegle, Anna J. ; Smith, Alexandria A. ; Duke, Jennifer ; Bennett, Morgane ; Siegel-Reamer, Leah R. ; ... More +
MacMonegle, Anna J. ; Smith, Alexandria A. ; Duke, Jennifer ; Bennett, Morgane ; Siegel-Reamer, Leah R. ; Pitzer, Lindsay ; Speer, Jessica L. ; Zhao, Xiaoquan ; Less -
Description:
Introduction Our study assesses the relationship between the exposure of youth to the US Food and Drug Administration’s national tobacco public education campaign, The Real Cost, and changes in campaign-focused risk perceptions and beliefs. Methods A nationally representative cohort study of youth was conducted from June 2018 to July 2019, consisting of a baseline and one follow-up survey. We performed logistic regressions to examine the association between campaign exposure and beliefs. Exposure was measured by self-report as the frequency of exposure to individual campaign advertisements about the health consequences of e-cigarette use and of smoking cigarettes. Results We found that increased levels of exposure to campaign advertising was associated with a significant increase in the odds of reporting agreement with campaign-specific beliefs. Positive patterns of findings were found across multiple items selected by specific advertisements, whereas unrelated beliefs were not associated with advertisement exposure. Conclusion A sustained national tobacco public education campaign can change beliefs about the harms of e-cigarette use and cigarette smoking among youth. Combined with other findings from The Real Cost evaluation, results indicate that prevention mass media campaigns continue to be an effective and cost-efficient approach to reduce the health and financial cost of tobacco use in the US.
Subject:
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Adolescent
Advertising
Cohort Studies
Electronic Nicotine Delivery Systems
Humans
Smoking Prevention
Tobacco
Tobacco Products
Vaping

Source:
Prev Chronic Dis. 2022 ; 19;
Pubmed ID:
35389831
Pubmed Central ID:
PMC8992685
Document Type:
Journal Article ;
Place as Subject:
United States ;
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:826ee61bfc1fad8d3ff5c3f7ca1fd2a1620e7d28bd97cb105009e3f17b0f172b
File Type:

Supporting Files

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  	PCD-19-E16s01.jpg	jpeg

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