COVID-19 state of vaccine confidence insights report ; report 19, December 14, 2021
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COVID-19 state of vaccine confidence insights report ; report 19, December 14, 2021

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      Date Range: October 26, 2021 – November 08, 2021

      Findings. This report identifies several vaccine confidence themes during this reporting period. First, despite positive vaccine uptake trends, high-profile personalities continued to express negative vaccine sentiments which elevated these conversations. Second, consumers continue to worry about side effects of available COVID-19 vaccines. Third, there is continued frustration about CDC revising the definition of “vaccine” and “vaccination”. Fourth, consumers continue to show their support and opposition to the Emergency Use Authorization (EUA) for the Pfizer-BioNTech COVID-19 vaccine for children ages 5 – 11 years old. Fifth, states and localities continue to take legislative action against implementing vaccine requirements. Sixth, social media users expressed their support for the suspension of the Occupational Safety and Health Administration (OSHA) COVID-19 vaccine requirement. Finally, consumers continue to debate the role of infection-acquired immunity in preventing the spread of COVID-19.

      Ways to take action. Federal, state, and local partners should continue to work together to explain the rationale for updated guidance, respond to gaps in information, and confront misinformation with evidence-based messaging. The goals of these efforts are to increase confidence in COVID-19 vaccines, generate demand, and expand vaccine uptake more broadly. Partner with professional sporting associations and teams to generate vaccine demand and promote uptake by disseminating messages from current and former players about why they got vaccinated, whether they had concerns about the vaccine, and what helped them overcome their concerns. Work with trusted messengers to disseminate messages that educate people on the importance of understanding scientific study limitations and how to interpret the results of peer-reviewed and preprint studies especially when the results appear to run counter to well-established scientific evidence.

      CS000000-A | 12/14/21

      SoVC-report19.pdf

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