Details:

Alternative Title:
Health Commun
Publisher's site:
http://dx.doi.org/10.1080/10410236.2021.1945198|10.1177/1524839919850764|10.1080/096525498346658|10.1016/j.amepre.2015.03.030|10.1080/17538068.2015.1101962|10.1001/archinte.165.22.2618|10.1080/10810730.2010.522691|10.1016/j.contraception.2014.09.012|10.1097/AOG.0000000000003835|10.1016/S2468-2667(18)30001-X|10.15585/mmwr.mm6544a4|10.1002/bdr2.1546|10.1080/10410236.2020.1828534|10.15585/mmwr.mm6613e1|10.2105/AJPH.2018.304558|10.1080/17538068.2016.1143165|10.15585/mmwr.mm6512e1|10.1016/j.contraception.2020.04.002|10.1177/1524839908325333|10.1017/S1049023X1800119X|10.1016/j.whi.2020.03.007
Personal Author:
August, Euna M. ; Powell, Rachel ; Morris, Elana ; Romero, Lisa ; Zapata, Lauren B. ; ... More +
August, Euna M. ; Powell, Rachel ; Morris, Elana ; Romero, Lisa ; Zapata, Lauren B. ; Lathrop, Eva Less -
Description:
The Zika Contraception Access Network (Z-CAN) was established during the 2016-2017 Zika virus outbreak in Puerto Rico as a short-term emergency response program providing client-centered contraceptive counseling and same-day access to the full range of reversible contraceptive methods at no cost to women wishing to delay pregnancy. An evidence-based communication campaign, Ante La Duda, Pregunta (ALDP), was launched to encourage utilization of Z-CAN services. We assessed the effectiveness of campaign tactics in increasing awareness of Z-CAN among women in Puerto Rico. Data on campaign exposure and awareness were obtained through a self-administered online survey approximately two weeks after an initial Z-CAN visit, while the number of searches for participating clinics were obtained from monitoring the campaign website. Findings demonstrated that the most common ways survey respondents learned about Z-CAN were through friends or family (38.3%), social media (23.9%), a clinical encounter (12.7%), and website (11.7%). Nearly two-thirds (61.1%) of respondents had heard of the ALDP campaign. Over the campaign's duration, there were 27,273 searches for Z-CAN clinics. Findings suggest that evidence-based communication campaigns may increase awareness of needed public health services during emergencies. Word of mouth, social media, and digital engagement may be appropriate communication tactics for emergency response mobilization.
Subject:
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Article Contraceptive Agents Disease Outbreaks Female Health Communication Humans Pregnancy Puerto Rico Zika Virus Zika Virus Infection
Source:
Health Commun. 38(2):252-259
Pubmed ID:
34182847
Pubmed Central ID:
PMC8712614
Document Type:
Journal Article
Funding:
CC999999/ImCDC/Intramural CDC HHSUnited States/
Collection(s):
CDC Public Access
Main Document Checksum:
[+]
urn:sha256:550b3939376e93e29d96f05d8fd220497332357f901023e4f219533c2a1dc04c
Download URL:
https://stacks.cdc.gov/view/cdc/112967/cdc_112967_DS1.pdf
File Type:

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