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Podcasting best practices v. 1.0 : improving and protecting health through new media
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March 20, 2008
[PDF-138.00 KB]
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Description:A podcast is a digital audio or video file that can be saved for playback on a portable media player or computer. The term podcast refers to both the actual content of the media file or the method by which the content is syndicated. Programs and divisions at the Centers for Disease Control and Prevention (CDC) produce podcasts as individual episodes for inclusion in a larger series, or as a separate, stand-alone series. While all of the following best practices are relevant for both episodic and serial podcasting, some best practices are more relevant to producers of one particular form of presentation than the other.
The following best practices are not a comprehensive list, but rather a starting point for consideration when initiating podcast production. They are grounded in basic concepts of social marketing, which emphasize formative research prior to presenting information.1 The preliminary research stage informs target audience selection and identification of messages, two elements upon which all effective subsequent communication are built.
PodcastingBestPractices_Final.pdf
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Pages in Document:9 numbered pages
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