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COVID-19 state of vaccine confidence insights report ; report 18, November 10, 2021
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November 10, 2021
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Description:Date Range: October 12 – 25, 2021
Summary
Findings. The first major theme we identified was that consumers continue to express frustration with vaccine requirements and international travel guidance. The second major theme was that news reports and misinformation about current and former high-profile government officials increased online conversations about consumer misgivings about COVID-19 vaccines. An emerging theme during this reporting period was that consumers are interested in learning which booster dose and primary series combinations are most effective and safest. A continuing and evolving theme was that COVID-19 vaccination in children ages 5-11 years old continues to be a topic of conversation amongst parents and public health professionals. Finally, claims of infection-induced immunity, also referred to as natural immunity, as equal to or greater than approved COVID-19 vaccines persist and have informed legal and legislative action.
Ways to take action. Federal, state, and local partners should continue to work together to explain the rationale for updated guidance, respond to gaps in information, and confront misinformation with evidence-based messaging. The goal of these efforts is to increase confidence in COVID-19 vaccines and expand vaccine uptake more broadly. To demonstrate that vaccination is a norm among first responders, share messages about the percentage of first responders that already received the vaccine, along with personal stories regarding why they got vaccinated and, if they had hesitancy to get a vaccine, what helped them overcome their hesitancy. Create and disseminate messages about the frequency of severe COVID-19 outcomes in people who were previously vaccinated compared to those who are not vaccinated. Finally, share messages about the safety and effectiveness of mixing brands of the COVID-19 primary series and booster doses.and languages people understand.
CS000000-A | 11/10/21
SoVC-report18.pdf
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