Spread the word : marketing self-management education through ambassador outreach

Details

• Corporate Authors:
  National Center for Chronic Disease Prevention and Health Promotion (U.S.). Division of Population Health. Arthritis Program.
• Description:
  CDC research has shown that many people, including those with arthritis, do not know that self-management education workshops exist in their communities. They also prefer to learn from people like themselves who have experienced and benefitted from self-management education workshops. The goal of the Ambassador Outreach Strategy is to increase participation in these workshops by using community-based Ambassadors to promote the workshops and create interest through word of mouth.
  
  This guide gives step-by-step instructions and guidance to Coordinators on how to find and train Ambassadors. It also gives Ambassadors ideas and tools for marketing self-management education workshops.
  
  Suggested citation: Centers for Disease Control and Prevention. Spread the Word: Marketing Self-Management Education Through Ambassador Outreach. Atlanta, GA: Centers for Disease Control and Prevention, US Dept of Health and Human Services; 2013.
  
  Coordinators-Guide.pdf
  
  
• Subjects:
  Chronic Disease Marketing Of Health Services Patient Education As Topic Self-Management
• Document Type:
  Pamphlet (or booklet)
• Collection(s):
  Stephen B. Thacker CDC Library
• Main Document Checksum:
  urn:sha256:2834d69df14446be6c87bbdd595290057078909c10440b68b2edb75c91f6e836
• Download URL:
  https://stacks.cdc.gov/view/cdc/110053/cdc_110053_DS1.pdf
• File Type:
  [PDF - 5.28 MB ]