COVID-19 state of vaccine confidence insights report ; report 13, September 2, 2021
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COVID-19 state of vaccine confidence insights report ; report 13, September 2, 2021

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    Date Range: July 13, 2021 – August 16, 2021


    Findings. The Delta variant continues to drive concerns about the effectiveness of current COVID-19 vaccines. While consumers who are vaccinated expressed concern about their levels of protection, consumers who have refused vaccination and vocal vaccine deniers exploited these concerns to amplify claims that the benefits of vaccination are diminishing. Some consumers felt that

    their personal rights were being restricted after hearing reports of employers leveraging vaccination mandates or new vaccination requirements being implemented across the country for people going to events or restaurants. Online searches for information about how to acquire exemptions from such requirements and restrictions were on the rise, with medical freedom groups on social media amplifying information about how to navigate exemptions.

    Ways to take action. Federal, state, and local partners should continue to work together to explain the rationale for updated guidance, respond to gaps in information, and confront misinformation with evidence-based messaging. The goal of these efforts is to increase confidence in COVID-19 vaccines and expand vaccine uptake more broadly. Partners should disseminate messages that leverage available safety and effectiveness data, especially in relation to misinformation and the Delta variant. They should also partner with trusted messengers and healthcare personnel to further amplify these messages. Partners should ensure they are providing ample access to vaccines and taking previously recommended steps to build vaccine confidence before enacting organizational requirements.

    Booster Doses. News media coverage and social media conversations about the potential for booster doses was a dominant theme for this report period. Following the White House press briefing on August 18, 2021, announcing an mRNA COVID-19 vaccine booster dose program for adults 18 years and older, a rapid insights report was conducted. Many of the themes, content gaps, and mis- and disinformation identified during this reporting period are reflected in the rapid report. The report is available here.

    CS000000-A | 09/02/21


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