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Summary report : Expert panel meeting on communicating about overweight/obesity with Hispanic audiences : a meeting sponsored by the Centers for Disease Control and Prevention on July 14–15, 2016
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Mar 8, 2018
[PDF-1.06 MB]
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Description:Obesity and weight issues affect communities across the nation. The Centers for Disease Control and Prevention (CDC) works to strengthen community-level health initiatives throughout the United States and to help communities prevent obesity and other chronic diseases and promote healthy living. One group that has a higher burden of obesity in the United States is Hispanics.* However, little is known about the best ways to communicate about obesity with populations who are affected more severely than others, including Hispanic audiences.
As part of its efforts to identify existing evidence and opportunities to improve obesity-prevention communication with Hispanic audiences, CDC, with the assistance of contractor FHI 360, convened a panel of experts on July 14 and 15, 2016, to discuss promising cultural, social, environmental, and other factors that may influence communication and marketing to Hispanic populations about nutrition, physical activity, body image, and other issues relevant to obesity prevention. The nine panel members were representatives from academic, nonprofit, commercial, and government sectors with a mix of expertise relevant to obesity prevention and marketing with Hispanic populations. Panelists participated by both telephone and web conference. On each day, the panel discussion lasted 2 hours. The specific objectives of the expert panel were to share key lessons learned about communicating with Hispanic audiences, consider potential unintended effects when communicating with these audiences, and identify key communication opportunities and promising practices related to overweight and obesity.
Disclaimer: This Summary Report is supported by Contract No. GS-00F-0007M, Order No. 200-2015-F-87586 with the Centers for Disease Control and Prevention. The observations and recommendations in this Summary Report reflect the expert panel discussion and do not necessarily represent the views or official position of the U.S. Department of Health and Human Services or the Centers for Disease Control and Prevention.
SUGGESTED CITATION: Centers for Disease Control and Prevention. (2017). Expert panel meeting on communicating about overweight/obesity with Hispanic populations: Summary report. Meeting convened on July 14–15, 2016. Prepared by FHI 360, Social Marketing and Communication Department, Washington, DC, for the Centers for Disease Control and Prevention, Atlanta, GA.
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DCH_Hisp_Comm_Expert_Panel02282018.pdf
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