Race to end COVID : partner playbook for testing and vaccination events
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Race to end COVID : partner playbook for testing and vaccination events

Filetype[PDF-3.78 MB]

  • English

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    • Description:
      This playbook offers a framework for planning and conducting community-based COVID-19 testing and vaccination events at car racetracks. These events encourage participation by offering an incentive, namely the chance for participants to drive their own car around the track.

      These events, referred to individually and collectively as the Race to End COVID, are envisioned as partnerships between state, tribal, local, and territorial (STLT) health departments; National Association for Stock Car Auto Racing (NASCAR); and/or local racetracks, whether league-affiliated and/or independently owned.

      Race to End COVID events can be held at any point before or after a race, depending on the track and other partner availability and commitment. While community interest in a track event may be highest in the 2 to 3 weeks before or after a race, the event could also be paired with a non-race event at the racetrack to boost attendance.

      In conjunction with the Alabama Department of Public Health, the Centers for Disease Control and Prevention (CDC), CDC Foundation, and the U.S. Department of Health and Human Services Increasing Community Access to Testing (HHS ICATT) team partnered with NASCAR, Talladega Superspeedway and the Alabama National Guard to hold the first Race to End COVID in May 2021. This playbook shares lessons learned and successful practices for STLT and private sector partners interested in replicating its success in other communities across the United States.

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    • Content Notes:
      Introduction -- RacetoEndCOVID-19–Case Study -- Steps for a Successful Race to End COVID-19: Step 1: Deciding to Host a Race to End COVID; Step 2: Engaging a Host Partner; Step 3: Engaging Additional Partners; Step 4: Logistics; 5: Promoting Your Event; Step 6: Holding Your Event; Step 7: Post-Event Wrap-Up -- CDC Links for COVID-19 Communication Tools -- Race to End COVID Checklist and Timeline -- Testing Pilot Events Planning Status Checklist: Example 1: Meeting Agendas; Example 2: Checklist for Ongoing Meetings -- Appendix A: eTrueNorth Playbook -- Appendix B: Pilot Event Press Releases -- Appendix C: Sample Memorandum of Understanding -- Appendix D: Map of Pilot Event Layout -- Appendix E: Pilot Event Social Media Toolkit -- Appendix F: CDC Pilot Incentives Evaluation Sample Instrument -- Appendix G: Pilot On-Site Event Rules Example -- Appendix H: Pilot Promotional Flyer Example.
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