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Breast Cancer Awareness Month social media toolkit
Filetype[PDF-1.21 MB]

  • Description:
    This toolkit is designed to help stakeholders implement evidence-based practices when communicating about breast cancer. It can also help you plan, implement and evaluate your social media strategy and make the case for why it’s important.

    Public health professionals, cancer control professionals, cancer centers, coalitions, community-based organizations and other stakeholders can use this toolkit and adapt its messaging for their unique audiences and areas of expertise.

    Breast Cancer Awareness Month is an annual observance held throughout the month of October. It is intended to raise awareness of breast cancer, the most common cancer in women of all races and ethnicities, and to focus on research into its cause, prevention, diagnosis, treatment, survivorship and cure (Centers for Disease Control and Prevention [CDC], 2019). In 2016, over 245,000 women and over 2,100 men were diagnosed with breast cancer (CDC, 2019). Breast Cancer Awareness Month begins on October 1st and ends on October 31st.

    This work was supported by Cooperative Agreement #NU58DP006461-01 from the Centers for Disease Control and Prevention (CDC). Its contents are solely the responsibility of the authors and do not necessarily represent the official views of CDC.


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