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Crisis + emergency risk communication by leaders for leaders
  • Published Date:
Filetype[PDF-1.94 MB]

  • Corporate Authors:
    Centers for Disease Control and Prevention (U.S.). Office of Communication ; Centers for Disease Control and Prevention (U.S.), Public Health Practice Program Office. ; United States, Dept. of Health and Human Services.
  • Description:
    Crisis + emergency risk communication by leaders for leaders [booklet] Communicating in a crisis is different -- What the public seeks from its leader -- Five communication failures -- Five communication steps for success -- During a disaster, what people feel? -- Expected behaviors that must be confronted -- Perception of risk -- First message in a crisis -- Audience judgments about your message -- Make the facts work in your message -- Employ the STARCC principle -- Crisis Comunication Plan -- Working with the media -- Successful press conferences -- Writing for the media during a crisis -- The Leader as a spokesperson -- Grief and your role as spokesperson -- Know the needs of your stakeholders -- The dreaded town hall meeting -- Media law -- Definitions and processes -- Keeping fit for duty in a crisis -- CERC Tools -- Bibliography -- -- CERC: by leaders for leaders course book & tools [CD-ROM] CERC leaders materials (Booklet, Participants Manual, Exercises & Tools) -- Presentation (4 wmv videos, CERC executive master PowerPoint) -- Windows Media players -- -- DVD Interviews -- Ivan Walks (D.C. anthrax attacks) -- John Agwunobi (South Florida anthrax attacks) -- Julie Gerberding (SARS) -- Frank Keating (Oklahoma City bombing) -- Jeff Bowman (San Diego County CA fires) -- Patricia Owens (225 year flood, North Dakota) -- Douglas Duncan (D.C. area sniper attacks)

    "This book gives leaders the tools to navigate the harsh realities of speaking to the public, media, partners and stakeholders during an intense public-safety emergency, including terrorism. In a crisis, the right message at the right time is a "resource multiplier"--it helps response officials get their job done. Many of the predictable harmful individual and community behaviors can be mitigated with effective crisis and emergency risk communication. Each crisis will carry its own psychological baggage. A leader must anticipate what mental stresses the population will be experiencing and apply appropriate communication strategies to attempt to manage these stresses in the population. Nowhere in this book is there an implied promise that a population or community faced with an emergency, crisis, or disaster will overcome its challenges solely through the application of the communication principles presented here. However, this book does offer the promise that an organization can compound its problems during an emergency if it has neglected sound crisis and emergency risk communication planning. Included in this book are excerpts from interviews so that you can hear directly from leaders--governors, mayors, health officials, and fire chiefs--who stepped up to the microphone during crises and faced their community and the world. Learn how they made tough decisions about how to inform, console and moti-vate their constituents during and after the crisis." - p. [3]

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