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Beyond the brochure; alternative approaches to effective health communication : a guidebook
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    The AMC Cancer Research Center, with collaboration and support of the Centers for Disease Control and Prevention (CDC), Division of Cancer Prevention and Control, has developed Beyond the Brochure to assist health educators and health communicators in conceiving and producing educational materials and activities that do not rely solely on the printed word. The intent is to present innovative intervention ideas and strategies that can be used to reach audiences who are not benefitting from current health communication efforts. The guidebook addresses issues that commonly arise when public health programs seek to reach low-literate and oral-culture populations. Two central questions, whether and how to adapt existing materials or create new ones, are discussed in detail in sections 3 and 4. Two other vital matters that precede these central decisions -- getting to know the audience, and involving audience members in every facet of program planning -- are discussed in sections 1 and 2, respectively. The final section provides some guidance for pretesting newly adapted or created materials. This research was conducted by the AMC Cancer Research Center under Cooperative Agreement No. U50/CCU806186-04 with the Centers for Disease Control and Prevention.
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