What's your story? : Conference program, 2014 National Conference on Health Marketing, Communication, and Media, August 19-21, 2014, Hyatt Regency, Atlanta
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What's your story? : Conference program, 2014 National Conference on Health Marketing, Communication, and Media, August 19-21, 2014, Hyatt Regency, Atlanta

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    • Description:
      On behalf of the Centers for Disease Control and Prevention (CDC) and our conference cosponsors—the Substance Abuse and Mental Health Services Administration (SAMHSA), the National Cancer Institute (NCI), and the National Public Health Information Coalition (NPHIC)—we welcome you to the third annual National Conference on Health Communication, Marketing, and Media. During the next three days, we will engage in presentations and discussions on innovative health communication, marketing, and media strategies and practices; explore the most recent research findings and theoretical developments; and discover new ways to engage partners and the public. We will also identify valuable insights that will help us to apply the most current tools, evaluation protocols, and best practice models to our research and programs.

      This year’s theme is Participation Powers Prevention.This theme is particularly timely because health reform is on everyone’s mind, and public engagement has become national policy. Our goal is for the public to fully participate in all matters of health, especially prevention and wellness.This year’s conference will challenge participants to implement strategies to fully engage our constituents in our work in order to improve health in our nation and around the world.

      Last year we saw our attendance grow to 950 participants, more than doubling from the year before, and we expect this year’s conference to be well attended as well, with diverse professionals and students from many different sectors.This year we will be providing even more speakers, posters, and breakout sessions than

      in years past. Because of the increase in the number and quality of abstracts submitted, we have added an afternoon session onThursday.This year we are also introducing a new format—the “Special Sessions.”There will be five special sessions, including topics on Health Information Communication and Behavioral Health led respectively by our cosponsors NCI and SAMHSA.

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