Details:

Alternative Title:
Prev Chronic Dis
Personal Author:
Dai, Hongying ; Hao, Jianqiang
Dai, Hongying ; Hao, Jianqiang Less -
Description:
Introduction

The use of electronic cigarettes (e-cigarettes) among US adults has increased since 2007. The objective of this study was to investigate the prevalence of direct marketing promotion of e-cigarettes and its association with e-cigarette use among US adults.

Methods

We used using data from the 2013–2014 National Adult Tobacco Survey (NATS) to estimate prevalence of e-cigarette promotions received by mail or email. Multinomial logistic regression was used to examine the associations between e-cigarette promotions and the prevalence and frequency of e-cigarette use among US adults.

Results

In the 2013–2014 survey period, 7.1% of adults (about 16.0 million) reported receiving mail or email e-cigarette promotions in the previous 6 months; 3.2% received mail promotions, and 5.1% received email promotions. A higher prevalence of promotions was found among men versus women, adults aged under 65 years versus those older, current e-cigarette users, current smokers, and people with no smoking restriction rules in their homes or vehicles. In the multivariable analysis, receiving mail or email e-cigarette promotions was associated with higher odds of being current e-cigarette users (adjusted odds ratio [aOR] = 2.0; P < .001) than being noncurrent e-cigarette users. Receiving promotions was also associated with higher odds of using e-cigarettes some days (aOR = 1.6; P = .006) or every day (aOR = 1.7; P = .008) than using e-cigarettes rarely.

Conclusion

Receipt of e-cigarette direct marketing promotions was prevalent among US adults. Receiving e-cigarette promotions was associated with increased odds of both prevalence and frequency of e-cigarette use. Future longitudinal studies are needed to measure causal effects of e-cigarette promotions on e-cigarette use among adults.


Subjects:
[+]
Adult Advertising As Topic Electronic Mail Electronic Nicotine Delivery Systems Female Humans Male Postal Service Smoking/epidemiology
Source:
Prev Chronic Dis. 14.
Pubmed ID:
28934079
Pubmed Central ID:
PMC5609497
Document Type:
Journal Article
Place as Subject:
United States
Location:
North America
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:457e86ab21b5a3d052b521161f8353f367b307bfeb4c0ddfe81c652c5f45adc7
Download URL:
https://stacks.cdc.gov/view/cdc/49072/cdc_49072_DS1.pdf
File Type:

Supporting Files

• PCD-14-E84.nxml

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