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Increasing voluntary medical male circumcision (VMMC) in South Africa : draft marketing plan
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October 2015
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By McCann Health. ...
[PDF-1.34 MB]
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Description:The VMMC PEPFAR South Africa Marketing Plan describes the findings, activities, and deliverables from Phase 1 of the McCann Health private public partnership with the Office of the U.S. Global AIDS Coordinator. The partnership was established to support the scale up of VMMC. The objective of this document is to provide guidance to team members within McCann Health, PEPFAR, the South African National Department of Health, implementing partners and other stakeholders, as well as to serve as a road map for Phases 2 and 3.
Importantly, this document can also inform current ongoing communications activities in South Africa as well as help to provide additional clarity and direction for near-term future communications and marketing efforts facilitated by the South African National Department of Health or other implementing partners. This plan serves as both a summary of activities to date as well as guidance for the future.
Although the marketing plan includes the results of market insight research and communications strategy development, it is a ‘living’ document and will evolve as the team proceeds through the subsequent phases to eventually include full creative executions, marketing materials/tactics, media plans, and analytics.
McCann would like to thank the Office of the U.S. Global AIDS Coordinator, Cardno Emerging Markets, the U.S. Centers for Disease Control and Prevention, the PEPFAR Team in South Africa, the South African National Department of Health, and members of the Technical Advisory Group for providing valuable guidance and support throughout the development of this marketing strategy.
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