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HIV treatment works : Resources from the CDC to incorporate Into existing awareness and outreach efforts
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HIV treatment works : Resources from the CDC to incorporate Into existing awareness and outreach efforts
  • Description:
    I. Introduction -- II. Background Materials: A. HIV Treatment Works Backgrounder; B. HIV Treatment Works Overview Presentation; C. HIV Treatment Works Media Coverage; D. Act Against AIDS Backgrounder -- III. Messaging: A. HIV Treatment Works Talking Points; B. HIV Treatment Works Social Media Posts; C. Infographic: New HIV Infections in the U.S., 2010 -- IV. Digital and Print Resources: A. HIV Treatment Works Web Site; B. HIV Treatment Works PSA and Digital Stories; C. HIV Treatment Works Web Banners; D. HIV Treatment Works Sell Sheet.

    Encouraging People Living With HIV to Get in Care. Stay in Care. Live Well.

    HIV Treatment Works Toolkit Introduction

    In September 2014, the Centers for Disease Control and Prevention (CDC) unveiled HIV Treatment Works, a national communication campaign with the goal of encouraging people living with HIV to get in care, start taking HIV medications, remain in care, and adhere to treatment. The key components of the campaign include partnership development, community engagement, on-the-ground activities and media placement in select cities most impacted by HIV.

    CDC packaged campaign materials into this toolkit to assist you—health department staff, linkage-to-care coordinators, patient navigators, outreach and social workers, and others in the community—in your work with people living with HIV. These materials can help you in your efforts to enhance engagement and retention in care, increase information-seeking about HIV care and treatment, and support informed treatment and care decisions. Developed with input from people in communities like yours that have been hit hard by HIV, these resources can help augment your efforts and fill any gaps you may have in reaching people living with HIV.


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