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CDC's Tips from Former Smokers Campaign : 2017 Tips Campaign overview
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January 2017
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Description:In March 2012, the Centers for Disease Control and Prevention (CDC) launched the first federal national tobacco education campaign—Tips From Former SmokersTM (TipsTM).
The TipsTM campaign profiles real people—not actors—who are living with serious long-term health effects due to smoking and secondhand smoke exposure. During the campaign, ads have featured people living with stomas, lung cancer, amputations, and other serious health conditions as a result of smoking.
The participants who shared their stories sent a powerful message: Quit smoking now—or better yet, don’t start.
tips-campaign-overview-508c-2017.pdf
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