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VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth
  • Published Date:
    Jun 15 2004
  • Source:
    Prev Chronic Dis. 2004; 1(3).
Filetype[PDF-449.42 KB]


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  1. Commentary on the VERB™ Campaign — Perspectives on Social Marketing to Encourage Physical Activity Among Youth
    Personal Author:
    Bauman, Adrian
    Published Date:
    Jun 15 2004
    Source:
    Prev Chronic Dis. 2004; 1(3).
    File Type:
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  2. CDC’s VERB campaign to increase physical activity among children 9-13
    Personal Author:
    Huhman, Marian
    Corporate Authors:
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    Conference Authors:
    National Conference on Health Marketing, Communication, and Media (2007 August 30 : Atlanta, GA)
    Published Date:
    9/21/07
    Series:
    VERB
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    Presentation at NCHM Conference, August 30, 2007
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  3. The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation
    Personal Author:
    Huhman, Marian; Heitzler, Carrie; Wong, Faye;
    Published Date:
    Jun 15 2004
    Source:
    Prev Chronic Dis. 2004; 1(3).
    Description:
    The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might oc...
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  4. Vigorous Physical Activity Among Tweens, VERB Summer Scorecard Program, Lexington, Kentucky, 2004-2007
    Personal Author:
    Alfonso, Moya L.; McDermott, Robert J.; Thompson, Zachary; Bryant, Carol A.; Courtney, Anita H.; Davis, Jenna L.; Zhu, Yiliang; Jones, Jeffery A.;
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    Aug 15 2011
    Source:
    Prev Chronic Dis. 2011; 8(5).
    Description:
    IntroductionEmpirical examinations of the efficacy of community-based programs to increase and sustain physical activity among youth are lacking. This study describes changes in vigorous physical activity during a 3-year period among children aged 9 ...
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  5. A Community–School District–University Partnership for Assessing Physical Activity of Tweens
    Personal Author:
    McDermott, Robert J.; Nickelson, Jen; Baldwin, Julie A.; Bryant, Carol A.; Alfonso, Moya; Phillips, Leah M.; DeBate, Rita D.;
    Published Date:
    Dec 15 2008
    Source:
    Prev Chronic Dis. 2009; 6(1).
    Description:
    IntroductionObesity among youth is related to a decline in physical activity, and data on physical activity levels among children in elementary and middle schools are limited.MethodsWe leveraged a community–school district–university partnership ...
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