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Zika crisis and emergency risk communication (CERC) discussion : clear communication techniques
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May 31, 2016
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Alternative Title:CERC, Zika, and uncertainty
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Description:Communicating clearly to help audiences understand and act on messages is a core health communication principle. Communicating clearly during a crisis or emergency is even more important when audiences may react emotionally rather than logically and can be too distracted, confused, or overwhelmed to process information about protective actions. We will share key clear communication techniques as they apply to Zika.
zika-cerc-discussion-clear-communication.pdf
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