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Women’s Perspectives on Smoking and Pregnancy and Graphic Warning Labels

Published Date:

Sep 2014

Source:

Am J Health Behav. 38(5):755-764

Language:

English

[PDF-316.67 KB]

Details:

Personal Authors:

Levis, Denise M. ; Stone-Wiggins, Brenda ; O’Hegarty, Michelle ; Tong, Van T. ; Polen, Kara N. D. ; ... More ▼

Keywords:

[+]

Pubmed ID:

24933145

Pubmed Central ID:

PMC4706759

Description:

Objectives

To explore women’s knowledge, attitudes, and beliefs about adverse outcomes associated with smoking during pregnancy and which outcomes might motivate cessation; to explore reactions to graphic warnings depicting 2 adverse outcomes.

Methods

Twelve focus groups were conducted with women of childbearing age who were current smokers.

Results

Participants had low to moderate awareness of many outcomes and believed it was acceptable to smoke in the first trimester before knowledge of pregnancy. Perceived susceptibility to outcomes was low. Motivators included risk-focused information, especially serious risks to the baby (eg, stillbirth, SIDS). Graphic warnings produced strong reactions, especially the warning with a real photo.

Conclusions

Despite barriers to reducing rates of smoking during pregnancy, educational information and photos depicting babies’ risks could motivate women to quit.

Document Type:

Journal Article

Collection(s):

CDC Public Access

Funding:

CC999999/Intramural CDC HHS/United States

Supporting Files:

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