86103431792J Cancer EducJ Cancer EducJournal of cancer education : the official journal of the American Association for Cancer Education0885-81951543-015425893924460958210.1007/s13187-015-0822-3NIHMS682981ArticleProposing an Interdisciplinary, Communication-Focused Agenda for Cancer and Aging ResearchersFriedmanDaniela B.PhDDepartment of Health Promotion, Education, and Behavior & Statewide Cancer Prevention and Control ProgramWilcoxSaraPhDDepartment of Exercise Science and Prevention Research CenterHebertJames R.ScDDepartment of Epidemiology and Biostatistics & Statewide Cancer Prevention and Control Program, Arnold School of Public Health, University of South Carolina, Columbia SC, 29208Corresponding Author: Daniela B. Friedman, PhD, Associate Professor, University of South Carolina, Arnold School of Public Health, Department of Health Promotion, Education, and Behavior; Core Faculty, Statewide Cancer Prevention and Control Program; 915 Greene Street, Room 235, Columbia SC, 29208; Phone: 803.576.5641; Fax: 803.576.5624; dbfriedman@sc.edu2342015620160162017312218220

Cancer is mainly a disease of older people. Costs for cancer prevention and control are rising due to increased life expectancy and the large cohort of aging “baby boomers.” An effective strategy for better understanding processes related to cancer and aging across the entire cancer continuum (i.e., from prevention through to end-of-life care) is to approach this challenge collaboratively. Communication-focused research is an area of collaborative study for cancer and aging researchers that would provide evidence regarding the most effective means for reaching older adults with messages about cancer prevention, control, and quality of life issues. Specifically we recommend research that is guided by multidisciplinary communication frameworks, involves health care providers, incorporates an intergenerational and family-centered approach into designing and implementing empirical studies, and creates culturally appropriate messaging through community-engaged research.

Commentary

Cancer is a complicated set of diseases that range widely in terms of anatomic site, histopathological characteristics, and virulence. Across this spectacular heterogeneity, cancer is primarily a disease of older people and the leading cause of death for men and women between 40 and 79 years of age.1 There are multiple areas for which the biology of aging and cancer intersect where cooperative research could provide insight into potential mechanisms for the prevention and treatment of disease.2 We argue that the most effective strategy for better understanding processes related to cancer and aging is for researchers from both disciplines to approach their work collaboratively and to begin by focusing on improving communications about cancer and aging for diverse older adults and their families.

Adults 65+ years old have increased from 4% of the total U.S. population in 1900 to 13% in 2011, and are expected to increase to 21% by 2050.3 Increased life expectancy, combined with a large cohort of aging “baby boomers,” will result in a doubling of this population over the next 25 years.4 Even though cancer incidence and mortality rates have decreased over the past few decades, the declines have not been uniform across the aging population.5 Costs for cancer care in the U.S. are projected to increase to $158 billion by 2020, reflecting a 27% increase from 2010.6 Guided by national research priorities7,8 and global trends in aging,9 academic and medical communities are becoming increasingly interested in applying strategies to reduce cancer incidence, disability, and suffering in older populations. In December 2013, the NCI’s Frontiers in Nutrition and Cancer Prevention Series10 was focused specifically on common pathways for cancer and aging. In May 2014, the U.S. Senate Special Committee on Aging held a hearing specifically focused on the relationship of cancer to aging.11

Cohen’s12 seminal 2007 article on the interface of cancer and aging provides recommendations for research in three main areas: basic biology, social and psychosocial, and clinical. These broad categories include multiple focus areas such as cancer screening and survivorship; barriers to participation in clinical trials and design of trials for older adults; cultural differences; family communication; tumor behavior; inflammation; and comorbidity and physical and cognition function. Cohen stressed that, “…. effects of cancer and its treatment, for older patients and their families … should be targets for multidisciplinary collaborative research” (p. 1946).12 We propose that cancer and aging researchers collaborate to design studies that would provide evidence on the most effective means for communicating accurate and culturally appropriate messages about cancer prevention, control, and quality of life issues.

Health communication has emerged as an important field bringing together scholars in communication and health whose innovative research questions and applied studies aim to improve strategies for reaching populations with health information and services with the ultimate goal of improving knowledge and outcomes.13 Global aging trends will require a collaborative approach to clear communication with diverse older adults and their families about cancer and about research being conducted to improve quality of life for older populations. For effective collaborative study in aging and cancer communication we recommend the following: (a) using or modifying conceptual frameworks from other disciplines as appropriate; (b) involving health care providers in research, (c) conducting intergenerational or family-centered communications studies, and (d) creating culturally appropriate messaging through community-engaged research. The majority of the most important questions regarding cancer cause and prognosis will require the active participation of individuals – especially those from high-risk, susceptible subgroups.

Health communication research has been criticized for limited theoretical rigor, however, formative studies with older adults have been guided by social marketing principles,14 diffusion of innovations,15 or frameworks focused on dissemination and implementation.16 Given the importance of clear and sensitive communication about cancer diagnosis and palliative care issues, frameworks from communications, public health, aging, or other disciplines that are guiding research on cancer and aging should incorporate ideas for improving patient-provider conversations and encounters that may be unique to older individuals.

Nussbaum and colleagues17 stress the importance of studying interpersonal communication for the effective management of cancer among older individuals. For example, Ryan’s Communication Predicament Model of Aging18 demonstrates that communication based on negative stereotypes of aging incorporates modified speech that limits an older person’s opportunity for satisfactory communication. Selective assertiveness, or communicating clearly without passively deferring to others or being aggressive toward them, has been proposed as a strategy for older adults to interrupt the Communication Predicament Cycle.19 Kahana and Kahana20 also proposed a health care communication framework demonstrating how proactive behavior by older adults and their significant others can improve patient outcomes. Given the importance of significant others, family, and friends in making cancer-related decisions, this type of framework can be applied to cancer communication research with older adults, their families, and health care providers (e.g., physicians, nurse practitioners, patient navigators). Given that providers still remain the most trusted source of health information for older individuals despite the proliferation of the Internet and social media,21 we need to engage them in this work. Providers and researchers must be mindful of the potential for older individuals and the social support networks in which they function to obtain and assimilate new information. Intervention studies have demonstrated patient satisfaction from effective communication with and counseling from health care providers and from observing providers that are role modeling healthy behaviors.22

Guided by models such as the ones described above, communication skill-building exercises and role playing activities could be incorporated into research aiming to improve patient-provider communication about cancer prevention and control issues. For example, an intergenerational approach to prostate cancer and aging communication research has been recommended among AA communities.23 When individuals set out to make modifications in their lives to improve their health and quality of life, it is important to have medical information about their older relatives, on the one hand, and for them to consider the benefits that communication about family health history and hereditary conditions may have on their children, on the other. Communication interventions focused on cancers with a strong hereditary component should consider involving older and younger relatives and improving communication skills about cancer within families.24

Much work has been done to explore cultural differences in the way older adults respond to and choose to receive health messages. For example, research with ethnically diverse older adults on prostate cancer communication needs resulted in a comprehensive framework of strategies, relevant communication channels and venues, and recommended message content for future dissemination.25 While older adults’ main source of health information has been their physician, distrust of providers, of the health care system, and of medical research is still reported among racial/ethnic minority groups.24 This underlines the need to consider and address these groups’ perceptions through culturally relevant messaging and communication strategies. Collaborating from the outset with our target communities and partners by engaging them in the research process will ensure that we are developing and implementing approaches to communication about cancer and aging that they find meaningful.26 An important corollary benefit would be the active engagement of individuals in research, especially those from racial and ethnic minority and underserved populations.

Finally, given the U.S. Assistant Secretary of Health’s 2013 remarks about comorbid conditions among older populations and the importance of the National Multiple Chronic Conditions (MCC) Framework,27 it also will be important to examine the best strategies for communicating about cancer with older adults within the context of MCCs. An effective interdisciplinary collaboration such as the one we propose requires open lines of communication, frequent interactions, and a willingness to understand the multifaceted elements of the collaborative enterprise and of the varied terminology and methodologies used by researchers across disciplines. Evaluating these partnerships will be important for guiding the work of scholars whose goal is to improve cancer communication and care with older populations. Approaching this work collaboratively, with the intention of creating a clear strategy for conducting significant research, developing theoretically guided messages, and engaging in dissemination activities with diverse team members will lead to increased understanding of cancer and aging, and more effective communication with older adults.

Authors were partially supported by the following grants: U48DP001936 and U48DP005000-01S2, the Cancer Prevention and Control Research Network, from the Centers for Disease Control and Prevention (CDC) Prevention Research Centers and the National Cancer Institute (NCI) (Friedman, Hebert); U48DP001936, the Healthy Aging Research Network, from the CDC (Wilcox, Friedman), K05CA175239 from the NCI (Hebert), and U54CA153461, South Carolina Cancer Disparities Community Network from the NCI (Hebert).

The content of this article is solely the responsibility of the authors and does not necessarily represent the official views of the CDC or NCI.

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