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CDC clear communication index : a tool for developing and assessing CDC public communication products : user guide
  • Published Date:
    May 2013
  • Language:
Filetype[PDF-1.57 MB]

  • Description:
    Clear communication and plain language at CDC -- The index at a glance -- What makes the index different from other communication guidelines and readability formulas? -- How to use the index -- Developing effective communication products (Quick Check) -- Anatomy of a material -- Description and examples of index items -- Appendix A: Supporting references for items -- Appendix B: Developing effective communication products (annotated version) -- Appendix C: List of common CDC audiences.

    The Clear Communication Index (Index) provides a set of research-based criteria to develop and assess public communication products. The Index supports the efforts of the Centers for Disease Control and Prevention (CDC) to comply with the Plain Writing Act of 2010 and achieve goals set forth in the National Action Plan to Improve Health Literacy and the CDC Action Plan to Improve Health Literacy. The 20 items in the Index build on and expand plain language techniques described in the Federal Plain Language Guidelines.

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