The increasing prevalence of chronic diseases has increased the global need for skilled health promotion professionals, and many professionals working in the field of health promotion lack some of the tools they need to apply in their practice.
Various books have been published during the last two decades that have addressed health promotion theories in addition to program planning, implementation, and evaluation.
The book contains three parts. Part One, "Health, Health Promotion, and the Health Care Professional," addresses concepts of public health, models and theories, contexts, and agents of health promotion. Chapter 2 incorporates several behavioral theories and models, as do most books on health promotion. The inclusion of Chapters 3 and 4 differentiates this book from others in the field because these chapters explain how principles of health promotion can be applied in many different types of settings. In addition, Chapter 3 addresses the complex blend of political and economic factors that commonly affect public health practice. Since the book was written with a wide range of practitioners in mind, Chapter 4 gives valuable information on finding one's role in the field of health promotion and emphasizes the importance of collaborating and developing partnerships.
Part Two, "Practice Frameworks for Health Promotion," is the most substantial portion of the book and discusses the areas of practice — including nutrition, physical activity, sexual health, oral health, substance abuse, and injury and violence prevention — in which basic health promotion principles can be applied. Throughout this part of the book the authors have incorporated key points to be considered, and they maintain focus by addressing only topics pertinent to chronic disease prevention and health promotion. Part Three, "Economic Applications and Forecasting the Future of Health Promotion," highlights the economic future of health promotion. For example, instruction on how to evaluate finances and stay within a budget while planning and implementing programs is invaluable to professionals.
As with any book,
Considering the intended audience and the need for a book that provides a comprehensive view of health promotion,
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