Details:

Alternative Title:
Prev Chronic Dis
Personal Author:
Maibach, Edward W ; Van Duyn, Mary Ann S. ; Bloodgood, Bonny
Maibach, Edward W ; Van Duyn, Mary Ann S. ; Bloodgood, Bonny Less -
Description:
Evidence-based disease prevention practice guidelines can provide a rationale for health programming decisions, which should, in turn, lead to improved public health outcomes. This logic has stimulated the creation of a growing number of evidence-based prevention practice guidelines, including the Guide to Community Preventive Services. Few systematic efforts have been made to document the degree of adoption and implementation of these approaches, although the evidence on translation of research into practice in other health fields indicates that the adoption and implementation rate is low. Drawing on the marketing literature, we suggest three approaches to enhance the adoption and implementation of evidence-based approaches: 1) conducting consumer research with prospective adopters to identify their perspectives on how evidence-based prevention programs can advance their organization's mission, 2) building sustainable distribution channels to promote and deliver evidence-based programs to prospective adopters, and 3) improving access to easily implemented programs that are consistent with evidence-based guidelines. Newly emerging paradigms of prevention research (e.g., RE-AIM) that are more attuned to the needs of the marketplace will likely yield a new generation of evidence-based preventive approaches that can be more effectively disseminated. We suggest that the public health community prioritize the dissemination of evidence-based prevention approaches, because doing so is a potent environmental change strategy for enhancing health.
Subjects:
[+]
Evidence-Based Medicine Health Promotion Humans Marketing Of Health Services Preventive Health Services
Source:
Prev Chronic Dis. 2006; 3(3).
Document Type:
Journal Article
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:448e3cb89222334c78c4da9271f746900a7a0588350ad8151c54971645b1c900
Download URL:
https://stacks.cdc.gov/view/cdc/20072/cdc_20072_DS1.pdf
File Type:

Supporting Files

• 	license.txt	txt
  	PCD33A97.nxml	txt
  	PCD33A97s01.gif	gif
  	PCD33A97s01.jpg	jpeg

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