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Adding power to our voices : a framing guide for communicating about injury
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2008
[PDF-2.91 MB]
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Alternative Title:Training guide for communicating about injury
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Description:"...a guide that all injury and violence prevention and response professionals could use to develop messages that would benefit their injury-specific topic and the field as a whole. Adding Power to Our Voices: A Framing Guide for Communicating About Injury incorporates framing theory, message development techniques and vehicles for explaining public health statistics. When these tools are used to create messages for the public, your members or constituents, we anticipate these will prompt public interest and changes in perception and reaction to injury and violence prevention and response. By using a common frame and coordinated messages across injury materials and outreach activities, we give the whole injury field a boost whenever any specific injury issue is in the spotlight. It is our hope that, over time, our efforts to modify how we frame information about our field will change perceptions, and we will see a positive evolution in personal and societal consideration of injury and violence prevention and response." - p. 5
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